Tyler Junior College

Peters named NCMPR District 4 Communicator of the Year

Published Wednesday, 16th October 2013

Fred Peters, TJC director of public affairs and grant development, was named 2013 Communicator of the Year at the National Council for Marketing & Public Relations District 4 Convention in Lubbock.

Peters has been a member of NCMPR for more than 18 years. He served as director for District 4 from 2008 to 2011. On the national level, he served as director-at-large from 2011 to 2012 and treasurer for NCMPR.

“I have enjoyed my service to the district and wish to continue serving the organization on a national scale while encouraging other young NCMPR members to be an active voice for professional development and leadership programming throughout District 4,” Peters said.

Peters began his TJC career in 1993 as staff journalist and soon advanced to assistant director of marketing and public information. In 1995, he became director of marketing and public information and was responsible for the development and implementation of the college’s overall marketing plan. Peters held this position until 2012.

Presently, he serves as director of public affairs and grant development. He supervises media relations and external relations for the College. He also works closely with faculty and staff by researching grant opportunities and writing grant proposals to help faculty and staff achieve institutional goals. Peters serves as the College’s official spokesperson, develops presentations for the president and other executive team members.

Peters serves as education committee chair for the East Texas Human Needs Network and is working with network members and city officials to establish a soft skills training program for clients of Tyler’s social service agencies – to provide improvement in such skills as teamwork, etiquette, professional communication, critical thinking, attitude and enthusiasm – all aimed at improving the employability of these individuals.

NCMPR District 4 is comprised of marketing and public relations professionals from colleges in Texas, Arkansas, Colorado, Oklahoma, New Mexico and Wyoming.

NCMPR is the only organization of its kind that represents marketing and public relations professionals specifically at community and technical colleges. NCMPR has more than 1,550 members from more than 650 colleges across the United States, Canada and other countries.

The organization’s mission is to provide professional development opportunities, advocate on behalf of the profession and the institutions it serves, and recognize professional excellence.

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